Catholic Secondary Schools
Strategic Communications Plan
July 29, 2011 (Final Version)

PURPOSE

This plan outlines communications strategies for helping to achieve Grand Rapids Catholic Secondary Schools (CSS) goals as defined in the Vision and Strategic Priorities adopted by CSS leadership and school board in 2010. 

COMMUNICATIONS OBJECTIVE

Create, strengthen or preserve support for CSS by demonstrating our commitment to preparing students to realize their full potential as active participants in their faith communities and the marketplace and by establishing the impact of CSS on the community.

POSITIONING

Two of the top-achieving high schools academically in the great Grand Rapids area, Catholic Central and West Catholic high schools are unique in providing a Catholic culture for instruction and faith formation that challenges students to know and love God, seek knowledge and truth, respect the dignity of each person and contribute to society through leadership and service.

Read the entire plan (pdf)