COMMUNICATIONS > LOGO USAGE POLICY
Logo and School Identity Policy
Logos and other identity marks serve as a visual representation of the character of an institution. The Grand Rapids Secondary School (GRCSS) logos and associated policies give the organization a consistent visual image and reinforce our position as a leading educational institution. The logos carry significant recognition value for our many external audiences. Consistent and correct use of the GRCCSS, Catholic Central and West Catholic logos enhances the organization’s image.
Who should use this policy
This policy applies to faculty, staff, students, parents, academic departments, athletics, athletic boosters, parent clubs and committees, ad hoc groups, administrative divisions/departments, alumni organizations, informal groups and student organizations. This policy applies to suppliers and manufacturers of commercial and non-commercial products.
Guidelines
School level logo usage is restricted to immediate members of the school community. Other uses may be considered on a case-by-case basis.
This policy is specific to the use of the school name, logo, crest and mascot.
Stationery: All academic, administrative, and support units of the organization are required to use one of the approved letterhead styles on all stationery. Envelopes, notepads, business cards, mailing labels, and other stationery items must also conform to these logo guidelines.
Publications: The logo must appear on the front cover or the front panel of all organizational publications in an appropriate size and position relative to the typographic elements on the page. The organizational logos may not be altered in any way.
Logo wear and promotional items: All promotional companies must use the school approved art and template. Any work that is completed outside of the policy guidelines will be denied distribution (if a promotional company is used, product must be sent back to the promotional company for reissue or reimbursement).
Color usage requirements
These color definitions must be used when printing or reproducing online the Catholic Central or West Catholic Logos:
West Catholic High School
CMYK: C=100 M=0 Y=75 K=45
Pantone: 3425 C
RGB: R=0 G=104 B=71
Hex: #006847
Catholic Central High School:
CMYK: C=100 M=66 Y=0 K=2
Pantone 286 C
RGB: R=0 G=56 B=169
Hex: #0038A3
Requesting permission to use school logos
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Complete the Logo/Identity Art Usage Request Form, including a copy and description of the art being requested for use, and provide to the building associate principal for approval.
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Forward the approved (signed) request form to the GRCSS Communications Office to receive an electronic file of original art via email.
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When using an outside (promotional) company to create a product using the logo/school identity art provide a copy of the signed request form and the disclaimer accompanying the request form
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Keep accurate and complete records when using an outside source. |